Viral Marketing Campaign

Evian Baby&Me

This video was released in April 2013. It started off as just an advert, then soon became one of the most viral marketing campaigns and biggest, successful adverts for Evian as a company. The video has gained nearly 115 million since being released.

 In fact it grew so popular that Evian created a baby&me app where the app users were able to 'babyfy' themselves.

It seems the video is definitely something Evian are still proud as links, such as the behind the scenes footage,are featured on the website's home page.

What made it so successful?

Well in order for a campaign to go viral it must be unique and stand out. This campaign, with emphasis on the video, was clever within the fact that it was out of the ordinary which made it more memorable. The start of the video doesn't contain any anchorage therefore the viewer doesn't know what to expect making it more likely to grab their attention to fulfil their surveillance needs which is the need to for further knowledge. Overall the video is cute and funny which makes it entertaining therefore more people are likely to share and talk about it.