100 Words on Abuse Advert

The advert employs commercial ideas as the model is looking straight at the camera. Her skin is also flawless despite the scar (she has no spots) which is typical of a foundation advert or of a health care product and that is what the advert seems to be selling. The advert becomes shocking when we are informed that it is actually a domestic abuse advert and not one of a health or beauty product. To me the most ‘shocking’ part of the ad is what the text translates to. This is because it uses pathos to spark the emotions of those who are abused or see abuse and asks them rhetorically ‘should you be covering up and hiding the abuse or should you seek help?’